Kampaign.ai for Sales Development Reps
Stop prospecting. Start responding to buying signals.
The SDR's Challenge
Finding Good Accounts
You're given a list of 500 companies. No context. No reason to believe they're interested. Just 'start calling.'
Personalization at Scale
You know personalization matters, but researching 50 accounts/day is impossible. Generic emails get ignored.
Wrong Timing
You're reaching out when prospects aren't ready. They ghost you. You nurture for months.
Tool Juggling
Draft email in Gmail. Copy to Outreach. Find LinkedIn. Log into Sales Navigator. Find phone number. Switch to dialer. Repeat 50x/day.
How SDRs Use Kampaign.ai
Pre-Researched Accounts with Context
Stop researching. Start executing.
- See this: 'Acme Corp (Score: 87/100) - Just raised $10M Series B, hiring VP Sales + 3 SDRs, posted 5 job openings this week'
- WHY NOW: 'They're scaling their revenue team rapidly and need tools to onboard and enable new hires'
- NEXT MOVE: 'Reach out to VP Sales about ramping new SDRs fast'
Time saved: 20 min research per account → 30 seconds to review AI context
AI-Generated Personalized Messages
Click 'Generate' and get:
- Email subject: 'Congrats on the Series B - Ramping your SDR team?'
- Email body: Personalized based on signals, role, pain points (90-120 words, senior-level tone)
- LinkedIn message: Conversational, different from email, asks one thoughtful question
- Call script: Opening, discovery questions, objection handling
Review, tweak if needed, send. Takes 1 minute.
Multi-Channel Sequences (No Switching)
Send one Spear, execute across 5 channels:
- Email #1 (now)
- LinkedIn Connection (24h)
- Call (48h) - script ready
- Follow-up Email (72h)
- SMS (96h)
Everything from one screen. No Gmail. No LinkedIn tab. No dialer login.
Clear Prioritization
Work Hotness Scores top-down:
- 85-100: Drop everything, reach out now (window closes in 48 hours)
- 75-84: Reach out today, high priority
- 60-74: Add to sequence, check back if score increases
- <60: Monitor, don't spend time yet
No more guessing which accounts to work first
A Day in the Life: Before vs. After
Before Kampaign.ai
- 8:00 AM - Review list of 500 companies (no context)
- 8:30 AM - Research first account on LinkedIn (20 min)
- 8:50 AM - Draft personalized email (15 min)
- 9:05 AM - Find contact on Sales Navigator (10 min)
- 9:15 AM - Log into Outreach, paste email
- 9:20 AM - Switch to LinkedIn, send connection request
- 9:30 AM - Log call activity in CRM
- Result: 12 accounts touched by 5 PM
After Kampaign.ai
- 8:00 AM - Check Hot Signals (10 accounts scored 80+)
- 8:05 AM - Click account #1 (Score: 87) - AI shows why now
- 8:06 AM - Review AI-generated email (looks good)
- 8:07 AM - Click "Send Spear" (email + LinkedIn + call script queued)
- 8:08 AM - Move to account #2
- ...
- Result: 50 accounts touched by 5 PM
Metrics SDRs Track in Kampaign.ai
Accounts Worked per Day
Before: 12-15 | After: 40-50
Reply Rate
Signal-based: 12% | Cold outreach: 2%
Meetings Booked per Week
Before: 3-4 | After: 8-10
Time per Account
Before: 45 min | After: 2 min
"I went from 15 accounts/day to 50. The AI gives me all the context I need in 30 seconds. I just review and send. My meeting rate tripled."— SDR, B2B SaaS