Kampaign.ai for Account Executives
Multi-thread deals faster with signal-triggered plays
The AE's Challenge
Deals Stall in Pipeline
Your champion went dark. Decision got delayed. Budget disappeared. You're stuck at 60% forecast accuracy.
Single-Threaded Deals
You know you should multi-thread, but finding and engaging 5 stakeholders takes weeks. By then, deal momentum dies.
Can't Spot Buying Windows
You work accounts for months, then a competitor closes in 2 weeks. They knew something you didn't.
Lost Deals to "Doing Nothing"
30% of your pipeline dies to status quo. You can't create urgency when there's no trigger.
How AEs Use Kampaign.ai
Buying Signal Alerts for Existing Pipeline
Get notified when accounts in your pipeline show new signals:
- Alert: 'Acme Corp (in your pipeline) just posted 3 new SDR jobs'
- Action: 'Reach out about ramping those new hires - timing is perfect'
- Result: Re-engage stalled deal with fresh urgency
Use case: Deal stuck for 2 months → Funding signal appears → Re-engage with 'Congrats on raise, let's accelerate' → Close in 3 weeks
Multi-Contact Orchestration
Kampaign.ai identifies 3-7 stakeholders per account and coordinates outreach:
- Champion (VP Sales): Email about strategic value
- Economic Buyer (CRO): LinkedIn message about ROI and payback
- Technical Buyer (RevOps): Email about implementation and integrations
- End Users (Sales Managers): Emails about day-to-day usability
All personalized by role. All coordinated timing. No manual work.
Conversation History Across Channels
See full context when stakeholder replies:
- Email #1 sent 3 days ago (opened 2x)
- LinkedIn connection accepted yesterday
- LinkedIn message sent this morning
- Call scheduled for Friday (script ready)
No more 'Did I already email them?' or 'What did I say last time?'
Prioritize by Signal Urgency
Work deals with closing windows first:
- Deal A (Score: 92): New CRO just joined (90-day window to buy)
- Deal B (Score: 85): Budget approval in Q4 planning cycle
- Deal C (Score: 68): General interest, no trigger
Focus where timing creates urgency
Metrics AEs Track in Kampaign.ai
Multi-Threading Rate
% of deals with 3+ engaged stakeholders
Sales Cycle Length
Signal-based deals: 32 days avg | Cold: 67 days avg
Win Rate by Hotness
80+ score: 35% win | 60-79: 18% | <60: 6%
Deals Won vs "Doing Nothing"
Signal-based: 15% lost to status quo | Cold: 35%
Reactivated Stalled Deals
12 deals re-engaged via new signals this quarter
Forecast Accuracy
Before: 62% | After: 81% (signal decay tracking)