You pay a monthly subscription ($79 or $299) and get a certain number of "Spears" (outreach messages) to send each month. Unused Spears roll over, but you must maintain your monthly subscription to keep access to the platform.
Full platform access to test signal-based outreach
For founders & small sales teams testing signal-based outreach
For SMB sales teams & agencies scaling outbound
For teams with custom needs
Signal detection is free. AI drafting is free. You only pay when you send a message.
Month 1: Paid $299, received 400 Spears. Detected FDA red-dye regulation signal affecting 127 companies. AI generated personalized messages for all 127 (free). Sent 100 Spears (email + LinkedIn to top 20 priority prospects). Result: 53% open rate, multiple conversations started. Spears remaining: 300 (roll over to Month 2)
Month 2: Paid $299, received 400 new Spears (now have 700 total). Continued follow-up campaign with remaining 107 companies. Sent 93 additional Spears (193 total across both months). Result: $60K deal closed. Spears remaining: 607 (roll over to Month 3)
Total Cost: $598 (two months subscription)
Total Spears Used: 193 out of 800 received
Cost per Spear: ~$0.75 (Growth plan rate)
Actual spend on outreach: 193 Spears × $0.75 = ~$145
Return: $60,000 deal from $598 investment = 100x ROI
Key insight: They had 607 Spears left over—plenty of runway for other campaigns. The Growth plan's 400 Spears/month gives teams flexibility to run multiple plays simultaneously without worrying about running out.
You can either wait until next month when you get 100/400 more Spears, or upgrade to the higher plan for more Spears immediately.
Yes! Unused Spears accumulate month-over-month as long as you maintain your subscription. If you cancel, you lose accumulated Spears.
If you cancel, you lose platform access and all accumulated Spears. We recommend downgrading to Starter ($79) if you need a slower month.
No. You only spend a Spear when you send. Signal detection and AI message creation are included at no extra cost.
Yes. Cancel anytime with no penalties. You keep access until the end of your billing period, then lose accumulated Spears.
Each email, LinkedIn message, or phone call sent through Kampaign.ai = 1 Spear. You're only charged (spend a Spear) when you act.
No setup fees. Upload your accounts and start seeing revenue moments immediately.
Yes. If you're not satisfied within the first 30 days, we'll refund your payment in full.
The subscription covers platform access, unlimited signal detection, unlimited AI drafting, infrastructure costs, and deliverability management. Spears are your execution allocation.
Need a custom setup?
