Kampaign.ai for Revenue Operations
One platform. Clean data. Unified reporting.
The RevOps Challenge
Tool Sprawl
You manage 8 tools: Intent data, enrichment, sequencer, LinkedIn automation, dialer, video, email warmup, reporting. Integration hell.
Data Quality
Reps log half their activities. Contact data goes stale. You can't trust your CRM for forecasting.
Process Consistency
Every rep has their own workflow. No standardization. Can't diagnose what's working vs. broken.
Attribution Chaos
Marketing says they source 60% of pipeline. Sales says 80%. Nobody has source of truth.
How RevOps Uses Kampaign.ai
Consolidate 5+ Tools into One Platform
Replace:
- Bombora/6sense (intent data) → Kampaign.ai signal detection
- ZoomInfo/Clearbit (enrichment) → Built-in enrichment
- Outreach/SalesLoft (sequencing) → Multi-channel orchestration
- Phantombuster (LinkedIn automation) → Integrated LinkedIn
- Aircall/Dialpad (dialer) → Integrated parallel dialer
- Loom/Vidyard (video) → AI-generated video prompts
Save: $2,000-4,000/month in tool costs | Gain: Unified data model, single source of truth
Automated Data Enrichment & Validation
Stop chasing reps for data hygiene:
- Auto-enrichment: Contact added → Email/phone/LinkedIn validated automatically
- Deduplication: System prevents duplicate contacts/accounts
- Signal logging: All detected signals written to CRM custom fields
- Activity tracking: Every email, LinkedIn, call logged automatically
Result: 95% data completeness (up from 60%)
Enforce Process Through Workflows
Build consistent GTM motions:
- Hotness 80+: Auto-create Spear, require rep to review and send within 24h
- Hotness 60-79: Add to standard nurture sequence
- Hotness <60: Monitor only, no outreach yet
- Multi-threading rule: Require 3+ contacts for enterprise deals
No more reps 'doing their own thing'
Unified Signal → Revenue Attribution
One reporting dashboard shows:
- Which signals drive opportunities (not just meetings)
- Which channels work by buyer persona
- True CAC by signal type
- Signal decay (how quickly opportunities go stale)
- Rep performance by signal type
Marketing and Sales now agree on source of truth
Metrics RevOps Tracks in Kampaign.ai
Tool Cost Reduction
Before: $3,800/mo | After: $299/mo (Growth)
Data Completeness
CRM contact data: 95% complete (up from 62%)
Activity Logging
100% of outreach auto-logged (vs 55% manual)
Process Adherence
98% of reps follow Hotness Score workflow
Integration Count
Before: 8 tools to maintain | After: 1 platform
Forecast Variance
Before: ±28% | After: ±12% (signal decay tracking)
"We were spending $4K/month on 7 different tools. Kampaign.ai replaced all of them for $299/month. Integration headaches gone. Data quality up 40%. Attribution finally works."— Head of Revenue Operations, Series B SaaS