How Revenue Teams Use Kampaign.ai
Real results from real customers using signal-based outreach
Top Labeling & Packaging Company: 53% Open Rate, $60K Deal in 2 Weeks
INDUSTRY: B2B Packaging & Labeling
CHALLENGE
A leading packaging company needed to reach food & beverage companies affected by new FDA red-dye regulations—before competitors did.
APPROACH
- 1.Custom signal: FDA regulation announcements
- 2.Identified 127 affected companies within 24 hours
- 3.AI-generated personalized emails explaining regulation impact
- 4.Multi-contact outreach (Procurement + R&D + Marketing)
- 5.Used Growth plan ($299/mo) with 100 Spears per month
RESULTS
Now running ongoing "regulatory change" signal campaigns to capture similar opportunities as they arise.
"The speed was incredible. FDA announced the regulation, and within 6 hours we had personalized outreach going to 50+ prospects. Closed our biggest deal of the quarter."
— President, Top Packaging Company
More Ways Teams Win with Signal-Based Outreach
Different industries, different signals, same results: faster response times and higher conversion rates
Funding Announcements
When competitor gets Series B, we contact their prospects same day with 'They just raised $X—here's what that means for you' messaging.
Result: 38% reply rate
Hiring Spikes
SaaS company posts 5 SDR jobs → they're scaling revenue team. We reach VP Sales within 48 hours.
Result: Signal score: 82/100
Executive Changes
New CRO joins within 90 days → budget reallocation likely. Multi-contact campaign to CRO + Revenue Ops + Sales Enablement.
Result: Higher meeting acceptance rate